Transition to professional interior design

By the turn of the 20th century, amateur advisors and publications were increasingly challenging the monopoly that the large retail companies had on interior design. English feminist author Mary Haweis wrote a series of widely read essays in the 1880s in which she derided the eagerness with which aspiring middle-class people furnished their houses according to the rigid models offered to them by the retailers.[10] She advocated the individual adoption of a particular style, tailor made to the individual needs and preferences of the customer:

DC SHOES KEN BLOCK'S GYMKHANA FIVE ULTIMATE URBAN PLAYGROUND; SAN FRAN...

Commercial

ercial design encompasses a wide range of sub specialties.

Retail: includes malls and shopping centres, department stores, specialty stores, visual merchandising and showrooms.
Visual and Spatial Branding: The use of space as a media to express the Corporate Brand
Corporate: office design for any kind of business such as banks
Healthcare: the design of hospitals, assisted living facilities, medical offices, dentist offices, psychiatric facilities, laboratories, medical specialist facilities
Hospitality and Recreation: includes hotels, motels, resorts, cafes, bars, restaurants, health clubs and spas, etc.
Institutional: government offices, financial institutions (banks and credit unions), schools and universities, religious facilities, etc.
Industrial facilities: manufacturing and training facilities as well as import and export facilities.[21]
Teaching in a private institute that offer classes of Interior Design
Self-Employment
Employment in private sector firms

Interior decorators and interior designers

The profession of interior design is not clearly defined and projects undertaken by an interior designer vary widely. Terms such as decorator and designer are often used interchangeably. However, there is a distinction between the terms that relates to the scope of work performed, the level of education achieved, and often, professional accreditation as an interior designer.

Transition to professional interior design

In the mid- to late-19th century, interior design services expanded greatly, as the middle class in industrial countries grew in size and prosperity and began to desire the domestic trappings of wealth to cement their new status. Large furniture firms began to branch out into general interior design and management, offering full house furnishings in a variety of styles. This business model flourished from the mid-century to 1914, when this role was increasingly usurped by independent, often amateur, designers. This paved the way for the emergence of the professional interior design in the mid-20th century.


Illustrated catalog of the James Shoolbred Company, published in 1876.
In the 1850s and 1860s, upholsterers began to expand their business remits. They framed their business more broadly and in artistic terms and began to advertise their furnishings to the public. To meet the growing demand for contract interior work on projects such as offices, hotels, and public buildings, these businesses became much larger and more complex, employing builders, joiners, plasterers, textile designers, artists, and furniture designers, as well as engineers and technicians to fulfil the job. Firms began to publish and circulate catalogs with prints for different lavish styles to attract the attention of expanding middle classes

As department stores increased in number and size, retail spaces within shops were furnished in different styles as examples for customers. One particularly effective advertising tool was to set up model rooms at national and international exhibitions in showrooms for the public to see. Some of the pioneering firms in this regard were Waring & Gillow, James Shoolbred, Mintons and Holland & Sons. These traditional high-quality furniture making firms began to play an important role as advisers to unsure middle class customers on taste and style, and began taking out contracts to design and furnish the interiors of many important buildings in Britain.

Stunning Bedrooms With Skylight

The move towards decoration as a separate artistic profession unrelated to the manufacturers and retailers, received an impetus with the 1899 formation of the Institute of British Decorators; with John Dibblee Crace as its president it represented almost 200 decorators around the country.[11] By 1915, the London Directory listed 127 individuals trading as interior decorators, of which 10 were women. Rhoda and Agnes Garrett were the first women to train professionally as home decorators in 1874. The importance of their work on design was regarded at the time as on a par with that of William Morris. In 1876, their work - Suggestions for House Decoration in Painting, Woodwork and Furniture - spread their ideas on artistic interior design to a wide middle-class audience.

Wonderful & Creative Coffee Art

The move towards decoration as a separate artistic profession unrelated to the manufacturers and retailers, received an impetus with the 1899 formation of the Institute of British Decorators; with John Dibblee Crace as its president it represented almost 200 decorators around the country.[11] By 1915, the London Directory listed 127 individuals trading as interior decorators, of which 10 were women. Rhoda and Agnes Garrett were the first women to train professionally as home decorators in 1874. The importance of their work on design was regarded at the time as on a par with that of William Morris. In 1876, their work - Suggestions for House Decoration in Painting, Woodwork and Furniture - spread their ideas on artistic interior design to a wide middle-class audience.[12]